Creating a grand-slam offer Part 1: How to name your offer
The step-by-step journey to a winning offer, Part 1 🏆
👋 Hey, it’s Orel here! Welcome to my weekly newsletter where I share my journey and lessons as a solopreneur who quit his 6 figures job to chase his dreams.
In the past few months I got hard into marketing, and I decided to share things that I use and learn about it.
So we’ll start with creating a grand-slam offer series.
And in this series I am going to unfold all the steps to create a grand-slam offer, so you can create it fast and easy, without reading the entire book.
And today I'll show you how Alex Hormozi builds his product name using the MAGIC formula.
Why do you need a good name?
Assuming you have a fantastic product that will do wonders to anybody who uses it.
If nobody hears about it, what's it's worth? Hint: 0.
The goal is to make as many people hear about your offer as possible. And giving it a right name will make that process A LOT easier.
Example:
Free Six-Week Stress Release Challenge
Float Tank Center Session
They both offer the same thing, but the first one would make you much interested than the second one.
MAGIC
Okay, so now that I have convinced you about the naming, let's dive into the MAGIC formula.
We use the magic formula to come up with good names for our offer. We can combine 2-3, or more, of the items to create a crazy good name.
Magic - Make a Magnetic "Reason Why"
Let's talk about why people buy. When making an offer, start by telling folks why they should choose you.
Your reason can be simple. Just make sure it answers these easy questions for buyers:
Why are they making this great offer?
Why should I respond to this offer? What’s in it for me?
Examples:
Free, 88% off, Giveaway; 88% off, Sprint Summer, Back To School; Grand Opening; New Management; New Building; Anniversary; Halloween; New Year;
Avatar- Announce your Avatar
Pick who you want to help. Your offer name should speak directly to your perfect customer. This helps the right people find you and lets others know if it's not for them.
You want to be as specific as possible.
Examples:
Bee Cave Dentists, Rolling hills Moms, Brick & Mortar Businesses, Salon Owners, Retired Athletes, Brooklyn Busy Executives.
Goal - Give them a Goal
This is where you write your prospect's dream outcome.
It can be a single word or a phrase. It can be an event, a feeling, an experience or an outcome.
Anything that would make them excited.
Examples:
Pain Free, Celebrity Smile, 1st Place, Never Out Of Breath, Perfecet Product, Grand Slam Offer, Little Black Dress, Double Your Profit, First Client, High Ticket, 7 Figure, 100k.
Interval - Indicate a Time Interval
Here you're just letting people know the duration to expect. This gives an example of how long your results will take to achieve.
Examples:
AA Minutes, BB Hours, CC Days, DD Weeks, Z months. 4 Hour, 21 Day, 6 Week, 6 Month.
Container - Complete With a Container Word
The container word denotes that this offer is ab undle of lots of things put together. It's something that can't be help up to a commoditized alternative.
Examples:
Challenge, Blueprint, Bootcamp, Intensive, Masterclass, Program, Detox, Experience, Shortcut, Fast, Launch, System, Mastermind, Game Plan, Deep Dive, etc.
Complete examples
Now that we've covered the MAGIC formula, let's see some examples.
Pro tips (From Alex):
Good rhymes stick in people's minds. Put rhymes in your name to win the game.
Using alliteration has the same effect. Alliteration is when you make all (or most) of the words start with the same letter or sound.
5 Clients in 5 Days Blueprint
7 Days First Client Masterclass
14 Day Find Your Perfect Product Launch
Six-Week Stress-Release Challenge
Free 21-Day Mommy Makeover
Final Words
Creating a powerful name for your offer is about strategically combining elements that speak directly to your ideal customer's desires and needs. The MAGIC formula gives you a systematic approach to craft names that convert better.
Your offer's name is often the first point of contact with potential customers. Take time to experiment with different combinations of the MAGIC elements until you find one that truly resonates with your target audience.
What I enjoyed reading this week
The $32B lesson about putting yourself out there 💸 by
Why I decided to quit a Director's job by
- Anton left a very lucrative job to bet on himself. Very interesting read!Fear Less, Innovate More: Engineering Lessons from Nassim Taleb on Uncertainty by