Marketing concepts - The Dream 100 ✨
How to build powerful business relationships.
👋 Hey, it’s Orel here! Welcome to my weekly newsletter where I share my journey and lessons as a solopreneur who quit his 6 figures job to chase his dreams.
In the last 3 months, I have been reading and rereading the same 5 books:
Dotcom/Experts/Traffic Secrets by Russell Brunson
100M Offers/Leads by Alex Hormozi
Why? Because after more than a year of building products, I realized I am missing a very important piece.
Marketing.
And so I decided to start sharing valuable tips and ideas from the books.
Only those that I implement personally.
And today’s concept: The Dream 100
What is the Dream 100 and why do you need it
“The goal of the Dream 100 is to take your ideal buyers from ‘I’ve never heard of this company’ to ‘What is this company’ to ‘Yes, I’ve heard of that company’ to ‘Yes, I do business with that company’
From Traffic Secrets
In simple words, the Dream 100 is a list of 100 people or businesses that could completely change your business if they worked with you or promoted your product.
For example, I mainly build tools and products for solopreneurs, so my Dream 100 consists of semi-popular to popular solopreneurs. Each of them has tens of thousands thousands (if not hundreds of thousands) of followers. A portion of those followers? Potential customers.
Think about it: If you were selling productivity tools, how amazing would it be if Ali Abdaal used your product and shared it with his audience? That alone could 100x your business.
So stop reading for a second and go build your list of Dream 100.
Okay, I have a list. Now what?
First, well done.
This step alone can be tough. A lot of people give up here, so if you completed it, give yourself some credit.
Now, the fantasy would be to just message every single person on your list, tell them about your product, and watch them promote it like crazy.
Reality? That’s not going to happen.
Most of these people don’t know who you are, and they get bombarded with similar messages all the time. You need to improve your chances before you even think about reaching out.
Dig your well before you’re thirsty
Before you ask for anything, make sure they know who you are.
You’re not going to do this overnight, but here’s how you start:
Engage with their content – Like every new post they make. Reply with thoughtful comments, not generic fluff.
Improve their work – Share their posts with added insights of your own.
Join their communities – If they have a Discord, Facebook group, or membership site, be an active (and valuable) participant.
Create content that builds upon their ideas – Tag them (when appropriate) and give them proper credit.
Solve their problems – If they’ve tweeted about an issue, help them solve it.
Pro tip
Have a unique profile picture. People remember faces (or avatars) more than names. The more they see your face popping up in comments, shares, and interactions, the more familiar you become.
Here’s mine:
I personally made a Dream 100 list on X and built a custom Chrome extension that marks their names with a red background so I never forget to engage with them.
Setting Realistic Expectations
The Dream 100 strategy is not a quick hack. It’s a long-term game.
First 3 months: Building recognition through consistent engagement.
Months 3-6: Establishing yourself as a valuable community member.
Months 6-12: Starting direct conversations and collaborations.
Common Mistakes to Avoid
Don’t rush it. No one likes a random DM from someone they don’t recognize.
Don’t be transactional. People smell desperation a mile away.
Don’t disappear after one interaction. Consistency is what makes this work.
Don’t try to be someone you’re not. Be authentic. If you’re adding value, they’ll notice.
Final words
The Dream 100 will not get you results immediately.
You are planting seeds that turn into relationships, which turn into partnerships, and finally become opportunities.
Play the long game, stay consistent, and focus on delivering value first. The rest will follow.
That's an interesting concept of Dream 100.
I might need to think about my own 100.
Thanks for sharing it, and thanks for the shoutout, Orel!